The newest addition to Arcadia Publishing's popular “Images of America” series is “D.G. Yuengling & Son, Inc.” from author Robert A. Musson, M.D., with a foreword by Dick Yuengling. The book boasts more than 200 vintage images, which commemorate Yuengling's 184 years of continuous operation.
Known as America's Oldest Brewery, D.G. Yuengling & Son Inc. of Pottsville has been in continuous operation since 1829. Since its start, Yuengling has been prudently managed by the Yuengling family. Overcoming the 14 dry years of Prohibition, Yuengling persevered due in part to the ingenuity and creativity of its owners and loyalty of its consumers.
Unlike many of the regional brewers who were forced to close their doors over time, Yuengling found a niche for itself beginning in the late 1980s. With the introduction of Yuengling Lager and Black & Tan, the brand became a sensation in and around Philadelphia. The popularity of the beverages led to Yuengling being distributed in 14 states, making it the largest American-owned brewery. Through more than 220 historic images “D.G. Yuengling & Son, Inc.,” tells the story of this legendary American company.
Highlights of “D.G. Yuengling & Son, Inc.” include previously rarely-seen images that focus on the six generations of the Yuengling family. The majority of these images have been provided by the Yuengling family from their own archives. A chronicle of the company's ability to remain in business during Prohibition, primarily through the operation of its associated dairy division and the production of ice cream is also included. The book also showcases a wide variety of early and rare labels, cans and signs used to market the beer, as well as early images of the delivery wagons, trucks and equipment used for brewing.
“D.G. Yuengling & Son, Inc.” is available at area bookstores, independent retailers, and online retailers, or through Arcadia Publishing at 888-313-2665 or online.
Arcadia Publishing is the leading publisher of local and regional history in the United States. To learn more, visit www.arcadiapublishing.com.


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“D.G. Yuengling &Son, Inc.”
by Robert A. Musson, M.D., Foreword by Dick Yuengling
Images of America Series
Acadia Publishing
Price: $21.99
128 pages. Softcover.