Winners of the 2017 National Auctioneers Association Marketing Competition, presented in partnership with USA TODAY, were recently announced. Three “Best in Show” honors emerged from among more than 850 entries.
Rich Penn, of Rich Penn Auctions, in Waterloo, Iowa, won “Best in Show — of all Advertising and PR – Print entries” for the “Iowa Gas Auction” catalog.
“What an honor. This is our second Best of Show Award, and it’s humbling when your peers recognize you this way,” said Penn. “We work very hard to do the best marketing we can for the clients we serve. Winning an award like this is truly validation for all the hard work,” continued Penn. Penn won four other awards for their personal property and antique catalogs and direct mail material.
All award recipients in the 2017 contest will be formally recognized during the NAA Marketing Competition Awards Reception in Columbus, Ohio, at the 68th International Auctioneers Conference and Show from July 11 through 15.
Overall, the annual NAA Marketing Competition continues as the premier contest for NAA members to showcase their marketing efforts. The total number of entries again showed healthy member participation, as seen over the past several years, and the quality level of those entries again was impressive. This year, top-level marketing efforts came forth from 22 states ranging nearly coast-to-coast.
The task of determining winners was given to a panel of marketing and advertising professionals who represent backgrounds in branding, promotion, media, public relations and graphic design. Judging criteria included considerations such as creativity, message, ad effectiveness, clarity and visual appeal.