The 47th annual convention of the Eastern Coast Breweriana Association (ECBA), the oldest association of collectors of brewery advertising in the country, will run from Wednesday through Saturday, July 17 to 20, at the Crown Plaza Hotel in Reading, Pa.
47th Annual Eastern Coast Breweriana Association Convention On Tap For July 16 To 20
Four-Day Event To Be Held In Reading, Pa.
The four-day event will include buy-sell-trade wheeling and dealing, room-to-room at the hotel, along with meetings of specialty groups, group tours, and more. The ECBA was originally organized in 1970 as a social and historic preservation club. Its motto is through breweriana the history of the brewing industry will be preserved.
All types of antique brewery advertising will be presented for sale, with an emphasis on beer cans, the most widely collected beer collectible; however, trays, labels, coasters, signs, clocks, and lighting of all description will be well represented. Local brewery-related items from Reading (Berks County) will also be well represented, as the town, including the surrounding area, has a rich history in the industry and is an active area for antiquing. Several major breweriana dealers will be in attendance, and there will be something for everyone, in all price ranges. A large segment of this field is collecting the ephemera of the hundreds of craft breweries.
Anyone with an interest in the history or collecting of historic brewers or modern craft brewing is welcome to attend. A special public opportunity for nonmembers to attend the show will be held on July 20 from 10 a.m. to 2 p.m. Admission to the show will be $3. The public is invited to bring items in for sale, trade, or appraisal. Brewery advertising is a growing field, and the association is excited to hold this years convention in Reading. The Crowne Plaza Hotel is located at 1741 Paper Mill Road, Reading, Pa.
For further information, call Larry Handy at 267-221-8300 or email OhHugo1@aol.com.