Copy Of Super Mario Bros. Video Game Sets World Record Price Of $100,150

High-Grade Example Of Nintendo’s 1985 Classic Release Still Sealed After 34 years

March 8, 2019

An unopened copy of Super Mario Bros., the classic video game released by Nintendo in 1985, set a world record for a graded game when it sold for $100,150 on Feb. 6 at Heritage Auctions.
“Beyond the artistic and historical significance of this game is its supreme state of preservation,” said Kenneth Thrower, co-founder and chief grader of Wata Games.
Due to its popularity, Nintendo reprinted Super Mario Bros. from 1985 to 1994 numerous times, resulting in 11 different box variations (according to this visual guide). The first two variations are “sticker sealed” copies that were only available in the New York and L.A. test market launch of the Nintendo Entertainment System (NES) in 1985 and 1986. Of all the sealed copies of Super Mario Bros., this is the only known “sticker sealed” copy and was certified by Wata Games with a near mint grade of 9.4 and a “Seal Rating” of A++.
“Not only are all of NES sticker sealed games extremely rare, but by their nature of not being sealed in shrink wrap they usually exhibit significant wear after more than 30 years,” stated Thrower. “This game may be the condition census of all sticker sealed NES games known to exist.”
A group of collectors joined forces to purchase the game, including some of the biggest names in video games and collectibles as a whole. The buyers include Jim Halperin, founder and co-chairman of Heritage Auctions of Dallas, Texas; Zac Gieg, owner of Just Press Play Video Games in Lancaster, Pa.; and Rich Lecce, renowned coin dealer, pioneering video game collector, and owner of Robert B. Lecce Numismatist Inc. of Boca Raton, Fla.
“Super Mario Bros. is not only the most recognizable game of all time, it saved the video game industry in 1985,” said Wata Games President Deniz Kahn. “In terms of rarity, popularity, and relevance to collectors, this game has it all. Mario is the most recognized fictional or nonfictional character in the world, more so than even Mickey Mouse. Super Mario Bros. launched the world’s largest game franchise, and this copy is the only-known sealed example from Nintendo’s test market release.
“I would have loved nothing more than to be a part-owner, and even though this game was already certified, I didn’t want the remote perception of any conflict of interest due to my position at Wata,” said Kahn.
Gieg called this example the equivalent of the valuable comic book, Action Comics #1. “This is first appearance of Superman of video games,” he said. “We all knew how hard it is to find an open copy of this version in nice condition, but to find one still sealed is truly something I thought I would never see, even after selling vintage video games for over 20 years.”
“More and more collectors from other fields are discovering how much fun it is to collect video games,” says Lecce. “It’s a very exciting time for our industry, especially with Heritage Auctions entering the secondary market for collectible vintage video games. With upcoming movie projects and three Nintendo-themed Universal amusement parks slated to open in 2020, the impact and popularity these characters have on our culture will be that much more apparent to new collectors entering the market.”
“Wata-certified video games have been selling for record prices ever since Heritage began auctioning them in January. While many video games sell regularly for five figures, breaking the six-figure mark shows that the hobby’s upward trajectory indicates no signs of slowing down,” said Kahn.
“I’m very happy with our purchase of the Super Mario Bros., considering the impact the release of this game had on the world and continues to have,” said Halperin.
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