1930s Harley-Davidson Bullnose Dealership Sign To Be Sold Untouched In Original Crate, Rare Double-Sided Sign Among Expected Stars In Milestones Sept. 28 Auction
September 19, 2025
Milestone Auctions gallery will come alive with dazzling neon mega-signs and the bad-boy sounds of coveted vintage motorcycles in a Sunday, Sept. 28, Auction Spectacular that collectors wont soon forget. The electrifying 643-lot auction, rich with signage rarities and bikes from long-held collections, goes above and beyond any other event the suburban Cleveland, Ohio, company has produced in its colorful 11-year history. Beaming brightly over the stellar array of neon is a sensational unicorn from the Depression Era: a Harley-Davidson bullnose dealership sign that sat crated for decades in a rural schoolhouse until fate landed it in the hands of its present owner. That gentleman, a fan of both motorcycles and antique advertising, chose to consign it to Milestone, where it is expected to attract a hefty six-figure price. This auction headliner writes its own chapter in Harley-Davidson history through its story of ownership. The double-sided bullnose porcelain neon sign was originally intended for use at a Harley-Davidson dealership but has remained in its own virtual time capsule, an unopened original factory crate, since it was first shipped in the early 1930s by Everbrite Electric Signs of Milwaukee, Wis. The signs original owner, Ellsworth A. Shorty Schaber (1901-1984) of Ithaca, N.Y., is believed to have become an authorized Harley-Davidson agent shortly after attending a 1927 Harley dealers meeting in Milwaukee. The sign he ordered was shipped from Everbrite to his place of business in Ithaca in the early 1930s, with the intention being to move it later on to a new retail location. However, that plan was derailed by the post-Depression economy and, later, Schabers service in the U.S. Army Motor Corps during WWII. When the sign initially arrived, Schaber stashed it away under a tarp at a one-room schoolhouse he used as a storage facility. There it remained in its factory crate, until Schabers passing in 1984. Later that year, the unused and still-crated sign appeared in an auction where it was purchased by a collector who would keep it until 2023, when he sold it privately to the current owner. The signs original glass neon tubes have been protected by a 90-year layer of dust, and their condition is immaculate. They are easily cleanable and have been tested very briefly to prove that they illuminate like new in a bright-red hue. The transformers and wiring are original. The signs dimensions are 67.75 inches wide (with bullnose), 30.25 inches high (with bracket), and 13.5 inches deep (including neon). Its auction estimate is $200,000 to $400,000. A second very rare Harley-Davidson double-sided porcelain neon dealer sign, also from the early 1930s, is described by Milestones catalogers as the finest, most original example of its type theyve ever seen. Its trademark bar and shield are in immaculate condition with perfect colors. One side is virtually flawless, while the other side has only a minor bend to the top left edge of the shield and likely left the factory that way. Its all-original can is in fine, undisturbed condition, and on its side, the sign retains a brass tag for Union Label Sheetmetal Workers Intl Assn Local Union No 24 (Dayton, Ohio). The red neon has been professionally replaced to its original specs, and the power cord has been replaced for safety reasons. Overall, this impressive sign is very clean and has no issues. It has steel hangers at the top to allow the sign to be hung, as well as at the bottom for the attachment of a rider sign. The sign has resided for many years in a private motorcycle museum and will be offered for public sale for the very first time here. The estimate will be $100,000 to $200,000. No South Boston motorist of the 1950s could have missed the monumental Lincoln Mercury Safe Buy Used Cars porcelain neon dealer sign displayed at Fore Rivers Motors in Quincy. The big, bold statement sign with a lighted movement was a landmark at the suburban-Boston dealership until 1997, when the property was sold. The sign is now single-sided, using all of the original porcelain panels and displaying great colors and a patina. The neon and bulbs have been replaced to factory specs, and both the neon and lighted-arrow movement work perfectly. It retains its original tag for CI Brink Sign Co., a firm well known for producing large-scale custom neon signs throughout the New England area, including the iconic Kenmore Square Citgo sign in Boston. It is estimated at $80,000 to $120,000. Fans of the American Pickers television show would remember the time host Mike Wolfe went for a wild ride in the sidecar of a 1947 Harley-Davidson Knucklehead. The episode is memorable for the bikes pristine appearance. Wolfe survived the ride, and afterward, he did his best to buy the rare bike. Unfortunately, it wasnt to be had at any price, but he eventually was able to acquire it when it became available a few years after its owners passing. It is, in every way, a museum-quality motorcycle in 100 percent original condition, including the paint. It has the correct VIN number and matching belly numbers. It comes to auction with an $80,000 to $120,000 estimate. An original Indian Papoose motorcycle is one of only a small number originally manufactured for WWII paratroopers to drop as they landed behind enemy lines. Compact, durable and specifically designed to fold down, its powered by a 98cc two-stroke engine with a single-speed transmission. It would be very difficult to locate a better example than this one, which is all original and complete. From a longtime collection, its estimate is $6,000 to $8,000. Around 1958, some lucky boy or girl landed behind the wheel of a sporty Ferrari 180 Testa Rossa childrens car. Of all-steel construction with an electric drive, it was period-built by Modena Ferrarina under the authority of Ferrari and distributed by Luigi Chinette Motors, the sole importers for Ferrari. Called the 180 because its electric motor generates 180 watts, it is a faithful representation of the iconic Ferrari 250 Testa Rossa that won the 1958 24 Hours of Le Mans. It is believed that only 25 were built, with only five known remaining. The auction example was restored around 20 years ago and will be estimated at $80,000 to $120,000 From the early era of pedal cars comes a 1920s Gendron Willys Knight in excellent, all-original condition with original paint. This nicely appointed, full-fendered car has headlights, an attractive dash, and its original windshield and hood ornament. It is four feet long and ready for an imaginary road trip. It is estimated at $3,000 to $5,000. The sale featuring antique and vintage advertising signs, early motorcycles and pop culture collectibles will be held at Milestones gallery located at 38198 Willoughby Parkway, Willoughby, Ohio. The start time will be 10 a.m. ET. In addition to live bidding at the gallery, Milestone welcomes all other forms of remote bidding: absentee, phone or live online through Milestone Live, LiveAuctioneers, Invaluable and AuctionZip. Worldwide shipping available. For additional information, call Miles King at 440-527-8060 or email info@milestoneauctions.com. All images courtesy of Milestone Auctions.

SHARE
PRINT