Heritage Auctions April 15 Alternative Movie Posters Showcase Auction realized $89,440 and achieved a 100 percent sell-through rate, underscoring sustained demand for limited-edition, artist-driven interpretations of iconic films. The auction featured 553 lots and attracted 1,012 bidders, reflecting an expansion of the Alternative Movie Poster (AMP) market among collectors and enthusiasts. Heritages Showcase Auction format, designed to provide access to high-quality material at more approachable price points than its marquee signature sales, proved well-suited to the category, offering collectors a wide range of works. Alternative movie posters are often produced as hand-numbered screenprints or gicles in limited quantities. They have, over the past two decades, transformed the movie poster hobby. Pioneered by studios and galleries such as Mondo, these works bridge pop culture and fine art, offering stylized reinterpretations of classic, cult and contemporary films. The AMP market continues to show remarkable consistency, especially for classic film properties interpreted by top-tier artists, said Zach Pogemiller, associate director of movie posters at Heritage Auctions. Collectors are responding to both the nostalgia of the titles and the craftsmanship of these limited-edition prints, which often disappear into collections as quickly as theyre released. Leading the auction were works inspired by mid-20th-century and early blockbuster-era cinema, with James Bond titles performing particularly well. A Paul Mann Goldfinger (2019) private commission screenprint, hand-numbered 0013/120, realized $1,375, matching the result of Manns Thunderball (2020), numbered 0013/113, at the same price. Also among the top performers was Steve Chorneys The Great Escape (2022), a private commission numbered 1/90, which brought $1,250. Another James Bond highlight, Adam Stothards Goldfinger (2022), featuring the iconic golf course scene with Bond, Goldfinger and Oddjob, achieved $1,187.50, while his Dr. No (2022) realized $937.50. Classic blockbuster imagery also resonated with bidders. Roger Kastels Jaws (2018) screenprint, a striking, text-free reinterpretation of one of cinemas most recognizable images, sold for $937.50. A signed Revenge of the Jedi print by illustrator Drew Struzan, released by Galactic Gallery, achieved $875. The results highlight the enduring appeal of nostalgia-driven subject matter, particularly films from the 1960s through the early 1980s, as well as the continued maturation of the AMP category as both a collecting field and an artistic movement. With many of these prints originating from private commissions, gallery releases or fan conventions such as San Diego Comic-Con and New York Comic Con, and rarely reprinted, scarcity remains a defining driver of value. For further information, visit www.HA.com.