Alexey Brodovitch: Astonish Me Exciting New Exhibit Will Be Presented At The Barnes Foundation
March 15, 2024
This spring, the Barnes Foundation will present Alexey Brodovitch: Astonish Me, a major exhibition exploring the influence and significance of photographer, designer, and instructor Alexey Brodovitch (18981971). Brodovitch is best known for his art direction of the U.S. fashion magazine Harpers Bazaar from 1934 to 1958 and his role in making photography the cornerstone of its visual identity. On view in the Roberts Gallery from Sunday, March 3, through Sunday, May 19, and curated by Katy Wan, managing curator, D. Daskalopoulos collection gift, at Tate Modern, London, this exhibition will focus on the legacy of this overlooked figure, consider his collaborations with many of the major figures of 20th-century photography, and encourage new perspectives on art direction and graphic design. As art director at Harpers Bazaar, Alexey Brodovitch transformed the magazine and design fields through his creative layouts, often incorporating surrealist inventions and European avant-garde innovations, and celebrated collaborations with photographers including Richard Avedon and Lillian Bassman. Upon first arriving in the United States in 1930, he taught at the Pennsylvania Museum and School of Industrial Art (now University of the Arts) in Philadelphia and, later, the New School for Social Research in New York City. Brodovitchs unique pedagogy influenced an extraordinary number of celebrated documentary and fashion photographers, including Irving Penn, Richard Avedon, Eve Arnold, and Hans Namuth. He also collaborated with luminaries such as Andr Kertsz and Henri Cartier-Bresson. Featuring more than 100 works from public and private collections around the world, Alexey Brodovitch: Astonish Me is arranged thematically and showcases photographs, prints, works on paper, books, and magazines, including works by artists Brodovitch mentored and collaborated with. To learn more, visit www.barnesfoundation.org.
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