More and more antique dealers are creating their own websites, selling through online sites such as Etsy, eBay, and others. And some are using Ruby Lane. Even for a platform as technically sophisticated as www.Rubylane.com, doing business the old-fashioned way can bring a big pay off. Ruby Lane is excited to share the results of its first 30-percent off Ruby Red Tag sale for 2022, which was billed the “30% Off Spring Up! 96 HR Ruby Red Tag Sale.”
Ruby Lane and its community of shops successfully managed to cross the $1 million mark in realized sales. Starting on Feb. 25, it ended March 1, and featured more than 96,000 items listed at 30 percent off and was excitingly followed by heavy traffic and engagement throughout the course of the sale.
Since 1998, Ruby Lane has been a staple for the vintage and antiques community, and the flagship “Ruby Red Tag Sale” has been a success since its debut in 2011. Over the years and through sales and events like these, Ruby Lane has cultivated an audience of buyers including collectors, dealers, designers, and general aficionados.
This sale and its success for the Ruby Lane community of dealers marks a milestone achievement, considering the long-term effects that the pandemic has had on the antiques and vintage industry and global economy as a whole.
What's more, the overwhelmingly positive response to the recent sale has come on the heels of the busy Presidents' Day weekend, where sellers reported good sales and were encouraged with a good first quarter of the calendar year.
To learn more, visit www.Rubylane.com.