Carhartt Overalls Single-Sided Porcelain Sign From The 1910s Soared To $28,320 Two-Day Sale Witnessed Healthy Prices For High Graded Antique Advertising
December 27, 2024
A Carhartt Overalls single-sided porcelain sign from the 1910s soared to $28,320; a Peabody Overalls single-sided porcelain sign, also from the 1910s, rang up $18,880; and a 24-inch diameter White Rose Dealer petroliana sign brought $15,340 in two days of online-only auctions held Dec. 7 and 8 by Miller & Miller Auctions Ltd. All prices reported are in Canadian dollars and include an 18-percent buyers premium. All three of the above mentioned headliner lots were Canadian in origin, as were most items in the two days, and nearly every lot was authenticated by The Authentication Company. Internet bidding was facilitated by LiveAuctioneers.com and MillerandMillerAuctions.com. Day one (Petroliana and Soda Advertising) featured the well-known motorcar collection and had 320 lots of soda advertising, petroliana, coin-op and advertising signs. Day two (Advertising and Historic Objects) featured the late John Michael Durrant collection, with 265 lots of advertising signs, soda advertising, breweriana, fruit jars and general store items. The market is alive and well, according to Ethan Miller of Miller & Miller Auctions Ltd.Average pieces were meeting estimates, and exceptional pieces were doubling, tripling and beyond their high estimates. With the strong American dollar, the U.S. interest in the sale was unprecedented. The consensus is, the market for quality advertising is as strong as ever. This sale proved that. The single-sided porcelain sign for Carhartt Inc., which is a heavy-duty work wear company founded in Detroit, Mich., in 1899 that later expanded into other locations, including Canada, measured 18-by-72 inches and was graded near-perfect at 9.5. It more than doubled the $12,000 high estimate. The Peabodys Railroad King overalls sign was one of the surprise lots of the two days. It came into the sale with a $6,000 high estimate, but ended up more than tripling that. The sign was 15-by-48 inches. During WWI, Peabodys made uniforms for the British Army. The Canadian 1940s White Rose Dealer sign was the rare 24-inch diameter double-sided version and one of Canadas most recognizable petroliana signs. It was marked P&M to the lower center edge and graded 8.75 on both sides. It also had the correct teardrop hangers plus a wall bracket. A total of 881 online bidders placed a combined 16,440 bids. Nearly every lot sold and more than half of the top 50 lots met or exceeded estimates. The Dec. 7 sale grossed $565,486. The Dec. 8 sale grossed $353,853. A Canadian 1936 Orange Crush Thirsty? Ask For a Crush single-sided tin soda advertising sign, 8.25-by-35.25 inches and graded 8.75, with strong color and gloss, was another one of the auctions sleepers. It more than quintupled its $2,000 high estimate by finishing at $10,620. Talk about sleepers. A Canadian 1950s self-framed Stubby Soda Zip in Every Sip embossed single-sided tin door kick sign featuring the Stubby man, 12.25-by-29.5 inches, graded 8, pre-sale estimate of $900-$1,200, sold for $7,080. An American ca. 1907-12 ceramic figural cherry red Chero Crush syrup dispenser, a piece that evoked memories of drug store soda fountain nostalgia and considered a holy grail in the world of syrup dispensers, as Chero Crush was only in existence from 1907-12, hit $6,490. For additional information, email info@millerandmillerauctions.com or visit www.millerandmillerauctions.com.
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