A 1930s Canadian Eco Model 160 clockface gasoline pump and a circular 1946 McColl-Frontenac double-sided porcelain sign, also from Canada, each realized $35,400 in an online-only Petroliana, Advertising Signs and Memorabilia auction held Dec. 4 by Miller & Miller Auctions Ltd. based in New Hamburg, Ontario. Prices reported are in Canadian dollars and include an 18-percent buyers premium. The rare, 1930s Canadian Eco Model 160 clockface gas pump with original reverse painted glass dials and the correct nozzle marked, Service Station Equipment, was the expected top lot of the auction, with a pre-sale estimate of $20,000-$25,000. The clockface pump had had an older, professional restoration to the Texaco colors. The 1946 McColl-Frontenac porcelain sign, 6 feet in diameter, marked P&M-46 on the bottom, was expected to realize $12,000-$15,000, but aggressive bidding more than doubled the high estimate, Also, a 1930s Red Indian single-sided porcelain sign, also circular, 5 feet in diameter, marked The W. F. Vilas Co. Limited, Cowansville, P.W., went for $27,140. Both signs were from Harrons General Store in Elsinore, Ontario. Their slogan, Call Elsinore, 424. The 530-lot auction featured seldom-seen Canadian soda signs from the 40-year collection of James Burridge and the advertising collection of the late Dave Toccalino. The sale also boasted an offering of jukeboxes, gasoline pumps, toys and original memorabilia from the 1890s-1970s. Major categories included advertising signs, tins, general store, tobacciana, clocks, co-op, petroliana (gas station collectibles), automobilia (car collectibles) and breweriana. Most of the content in this sale had been tucked away in private collections for decades, said Ethan Miller of Miller & Miller Auctions Ltd. Collectors jumped at the chance to own what theyd likely never see again. Condition has always been the great divider. Many of the top lots went to buyers who were investing in condition. Some of the numbers were staggering. Good soda advertising, good petroliana, its all on fire. I have a feeling we havent seen the end of it. The auction, which attracted 519 registered bidders who placed a total of 11,973 bids, had a gross total of $568,789. Internet bidding was via LiveAuctioneers.com and the Miller & Miller website at www.MillerandMillerAuctions.com. A circular 1957 Supertest double-sided porcelain sign, among Canadas most iconic service station signs, 5 feet in diameter, marked P&M Orillia 57, with an overall condition grade of 8.25, changed hands for $11,800. A 1956 Seeburg (Chicago) model VL200 Select-O-Matic American jukebox, often referred to as VL or The Cadillac of Jukeboxes, operated via coin or a credit button, realized $6,490, while a 1930-era Canadian Coca-Cola single-sided tin sign, vertically produced at 54 inches tall, marked St. Thomas Metal Signs, Ltd., Ontario and graded near-perfect at 9.25, commanded $7,375. Orange Crush signs proved to be hugely popular with collectors. A rare 1930s Canadian Orange Crush single-sided tin sign, 54 inches tall, graded 8.75, marked St. Thomas Metal Signs, Ltd., Ontario, realized $6,490. A 1930s Canadian Orange Crush single-sided tin vertical bottle sign, 53.25 inches tall, graded 8.5, marked St. Thomas Metal Signs, Ltd., Ontario, sold for $5,900, and an Orange Crush vertical single-sided tin bottle sign, this one 1940s American, with the iconic Crushy hoisting a crinkly brown bottle of Orange Crush, graded 9.5, went for $5,310. Rounding out just a couple more top achievers from the sale, a Canadian Pepsi-Cola double-dot vertical single-sided tin sign from the 1920s, showing the slogan, Famous For Over 30 Years, graded 8.5, fetched $5,900, and a Canadian 1940s single-sided tin sign advertising Black Cat Cigarettes, embossed and within a painted black wood frame, marked CCC 53 (Continental Can Company), graded 7.5, reached $5,605. For additional information, call 519-573-3710 or visit www.millerandmillerauctions.com.