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Coin-Op And Advertising Sale Results Pre-Ronald McDonalds Mascot Speedee Neon Sign From The 1950s Lights Up $9,600

October 24, 2025

A 716-lot coin-op and advertising sale was held on Aug. 28 at Potter & Potter Auctions. It had a 92 percent sell-through rate. All prices noted included the auction houses 20 percent buyers premium. The top lot was a working condition, McDonalds Speedee neon sign. Estimated at $5,000 to $7,000, it traded hands at $9,600. This ca. 1950s sign depicted the restaurant chains pre-Ronald McDonalds mascot Speedee, who was winking, balancing on one foot, and wearing a chefs hat and bow tie. The fixture measured 68 inches in diameter and included its original, undated City of Sacramento sign permit on one side. A late 19th-century Parlor Kinetoscope, was estimated at $1,000 to $1,500 and delivered $6,600. This crank handled, early optical viewer was patented by Thomas Edison in 1897 and retailed by the American Parlor Kinetoscope Co. of Washington, D.C. In a mahogany case and supplied with a loaded reel and four additional, it retained its original instructional slip, affixed to the interior of the case. A C.E. Leebolds The Leebold one-cent Gumball Vendor realized $4,800. This ca. 1917, Art Nouveau-styled machine was made from ornately cast aluminum and topped with a glass globe. It was sold with period padlocks and keys and marked with Berkeley Cal and the serial number 1000012 on its reverse. A Columbus Vending Co. five-cent Model 38 (Tri-More) vendor sold for $3,600. This machine was produced in 1939 and had three dispensers to vend gumballs, peanuts, and candy. Its globes were the number four octagonal design, which were mounted on a white, streamlined pedestal base that corresponded to the design of the machines. We were off to a strong start in this auction thanks to an impressive gumball machine and vending collection, but the second half of the sale saw enthusiastic bidding too, particularly for quality advertising and scarce chewing gum memorabilia, reported Joe Slabaugh, director of cataloging at Potter & Potter Auctions. For more information, visit www.potterauctions.com.
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