The late Darlene Rose Eyrich Moser was an antique dealer, collector, and businesswoman. She was born in 1942 on a farm in the Oley Valley. Growing up, she was an avid horseback rider and had a love for animals. She met and married Eugene L. Moser and moved to an adjacent farm after graduating from beauty school. In 1961, she opened a beauty shop in their home and started her first business. She pursued a business career for five years and had two daughters, Michele and Sharon. Over this time, she joined the Farm Womens Club of America and did volunteer work, cooking for the refreshment stand at auctions. This was when she fell in love with antiques and auctions. Relishing in the thrill of the hunt and pursuit, she began buying things to decorate their home. During this time, a friend had asked her to share a booth setting up at a flea market. There, she made her first $100 in the business. She had the bug and soon opened a booth at Renningers Antique Mall every Sunday. She began studying antiques and reading books in the evenings. She had a passion for learning and for history. In 1970, she and her husband opened the Oley Turnpike Dairy, where she began to successfully manage and run two businesses. A year later, she helped her mother, Lena Eyrich, establish a business as well. This began the lifelong passion for attending auctions and estate sales near and far. Eventually, she had 40 showcases and booths at locations on antique row in Adamstown, Pa. Everyone that knew her knew of her competitive spirit and zest for the business. For over 50 years, she was the ultimate collector and loved the material, from flow blue, gaudy, and decorated ironstone, Victorian art glass, and art pottery to decorated stoneware, spatterware, agateware, country furniture, and more. The estate auction will be live at Conetoga Auction Company on Saturday, Jan. 14, begining at 9 a.m. It will also be offered on Live Auctioneers and HiBid for live bidding. Conestoga Auction Co. is located at 768 Graystone Road, Manheim, Pa. For additional information, call 717-664-5238 or visit www.hessauctiongroup.com.