• articles
  • auctions
  • Shows
  • Shops or Centers
  • Marketplace
  • about
  • subscribe
  • Advertise
  • Contact
  • about
  • subscribe
  • Advertise
  • Contact
  • articles
  • auctions
  • Shows
  • Shops or Centers
  • Marketplace
  • e-EDITION

Early 1930s Harley-Davidson Bar And Shield Sign Rode To $152,000 Neon Soared At Milestones Auction Of Antique Advertising And Motorcycles

November 28, 2025

The all-American Harley-Davidson brand dominated the day at Milestones Fall Auction Spectacular featuring motorcycles, dazzling neon signs and vintage amusements from long-held collections. The Sept. 28 sale, which also included antique and vintage toys, coin-ops, music machines and a vast array of petroliana, totaled $1.1 million, with buyers premium included. Landing at the top of prices realized, a rare early-1930s Harley-Davidson double-sided bar and shield porcelain neon dealer sign was deemed to be the finest, most original example of its type that Milestones experts had ever seen. With perfect colors, it presented in clean, undisturbed condition with an all-original can. On its side, it retained the correct brass tag for Union Label Sheetmetal Workers Intl Assn Local Union No. 24 (Dayton, Ohio). Its vivid red neon had been professionally replaced to its original specs and had a factory appearance. Measuring 64 inches wide by 24 inches tall by 5 inches deep, this sign had been held for many years in the collection of a private motorcycle museum. It had never before been offered for public sale and landed at the midpoint of its estimate range, commanding $152,000. Guiding the fleet of motorcycles, a head-turning 1947 Harley-Davidson Florida Knucklehead had undergone restoration years prior to replicate the style of a police motorcycle. It was mostly original, with unique TRO-CY aftermarket cylinders and pre-war-style gas tanks, a solo seat, police lights and more. Displaying all of its original serial numbers and matching belly numbers, it sold near the top of its estimate range for $42,000. Another top prize was a double-sided metal Harley-Davidson Motorcycles Servi-Cars Parts Service dealer sign in exceptional, all-original condition with bright colors on both sides. This sign settled near the top of its estimate range for $28,290. Another popular entry was a ca. 1950 to 1952 Chicago Coins Band Box musical theater, a remote wall-mounted speaker designed to work in tandem with a jukebox. As the jukebox to which it is connected plays a tune, band members are activated, giving the appearance that they are playing musical instruments. An exceptionally nice example in mostly original condition, it concluded its auction performance at an above-high-estimate price of $9,532. There was strong interest in a well-detailed red Ahrens-Fox pedal truck custom made in the early 1990s by New York fabricator Bob Laduke. With a total overall length of 74 inches and displaying excellent condition, it raced to a winning bid of $4,551 against an estimate of $600 to $800. Coin-ops of all types found favor with the crowd. A professionally restored 25c War Eagle slot machine with a wood base looked great and was in fine working order. It sold for $4,400 against an estimate of $1,500 to $2,000. Both coin-op and sports memorabilia collectors pursued a K&S 1 Play Ball baseball-theme flip ball skill trade stimulator. In outstanding condition with a bright red case, colorful early baseball graphics, and intact original marquee topper decorated with two pennants and the games Play Ball identification, the very desirable machine knocked it out of the park at $3,198 against an estimate of $800 to $1,000. There was no faulting the spotless condition of a vintage neon sign from Duquesne Pilsner Beer, a Pittsburgh brewery that operated from 1899 till 1972. With an oval pictorial cartouche emblazoned The Prince of Pilsener and a banner above the white and yellow neon that boasted THE FINEST BEER IN TOWN, this terrific advertising piece had it all: rarity, originality and flawless operation. It sold just below the upper end of its estimate range for $2,829. For additional information, email info@milestoneauctions.com or visit www.milestoneauctions.com. All images courtesy of Milestone Auctions.
back to articles

 

More Articles

Share & Print

back to articles

SHARE

PRINT

  • articles
  • auctions
  • Shows
  • Shops or Centers
  • Marketplace

Antiques & Auction News is owned and published by Engle Printing & Publishing Co., Inc. and is the source for marketplace news on art and antiques.

  • about
  • Contact
  • Advertise
  • subscribe
logo
©1969-2025 Antiques & Auction News | Privacy Policy| Visitor Agreement