Indian Motorcycles Sign Lights Up Neon Dealership Sign Sells For $112,100
April 04, 2025
An Indian Motorcycles neon dealership sign, made in America in the 1930s or 40s, climbed to $112,100, a Texaco Marine Motor Oil double-sided porcelain sign from 1953 achieved $21,240, and a Canadian single-sided metal door push bar for Stubby Beverages hit $6,490 in auctions held Feb. 28 to March 2 by Miller & Miller Auctions Ltd. All prices are in Canadian dollars and include an 18-percent buyers premium. All three days of auctions were online-only, with Internet bidding on LiveAuctioneers.com as well as the Miller & Miller website (MillerandMillerAuctions.com). Telephone and absentee bids were also accepted. Day one was called the Soda Advertising & Push Bars Auction, nicknamed when push comes to shove. It was a high-grade, fresh-to-market offering of over 100 push bars, door pushes and soda advertising. Most of the push bars came from the same 50-year collection. It included examples from Stubby, Co-op, Peers, Cloverdale and Lyons Tea. Many of the higher-ticket items came up for bid on days two and three during the Petroliana & Advertising Auction, nearly 600 lots in total. Saturday was called a Bud thing because it contained the exclusive collection of thelate Arthur Bud Irving. Sunday featured petroliana, soda and country store advertising. Many items had been held by private collectors for decades. Texaco and Irving collectors rose to the occasion to grab a piece from Buds vast collection, said Ethan Miller of Miller & Miller Auctions Ltd. High-grade racks and pumps were bringing spectacular numbers, and, as always, porcelain was king. Sundays sale of premier advertising resulted in some record highs in soda and petroliana. The upper limits for signs grading 9 and above seem limitless. We saw spirited bidding all day. The overall expected top lot of the three days was the Indian Motorcycles neon dealership sign, and it did not disappoint. It was a stunning piece of motorcycle and advertising history, and it breezed past the $50,000-$60,000 pre-sale estimate to top six figures. Graded 8.25 out of 10 for condition, the sign boasted strong color and gloss. The detailed nautical scene in the Texaco Marine Motor Oil double-sided porcelain sign, made in America in 1953, put the sign among the most desirable and highly sought after of all the Texaco signs. Graded 9.09/9.25 in excellent condition, the sign was expected to hit $20,000-$25,000, and a lucky bidder scored it for just above the low estimate. The Stubby Beverages single-sided metal door push bar, made in Canada in the 1950s, the orange script version and marked WS 208 lower right, came into the sale with a modest $800-$1,000 estimate, but bidders took note of its 8.5 grade and eye-catching graphics. The sale grossed $1,182,006. A total of 977 online bidders placed a combined 18,407 bids, and 100 percent of all lots were sold. A Canadian 1946 McColl-Frontenac Gasoline Service Station double-sided porcelain sign, round and a monumental six feet in diameter, graded 8.25/8.5 and marked P&M 46 to the lower edge, sold within estimate for $19,470. The sign had an estimate of $15,000-$20,000. Stubby Beverages made the list of top lots twice. In addition to the door push bar, a Stubby Orange Exploding Six-Pack single-sided tin sign, Canadian, 1950s, graded 9.25, realized $15,930, besting the high estimate of $4,000. A Texaco New Motor Oil double-sided tin curb sign, made in America in the 1930s, the cast base embossed with Property of The Texas Company, graded 9.25/9.0, went for $11,210. It had a repainted frame and base, and $1,800 high estimate. For further information, email info@millerandmillerauctions.com or visit www.MillerandMillerAuctions.com.
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