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Items From The Estate Of Robert W. Woodruff, President Of Coca-Cola From 1923-55, Sell Down South

Norman Rockwell Portrait Of Woodruff Brings $43,750

April 08, 2022

A vintage platinum and diamond anniversary ring given by the late Coca-Cola president Robert W. Woodruff (1889-1985) to his wife, Nell, and Mrs. Woodruffs custom Art Deco platinum and diamond bracelet combined to bring $231,750 in an online-only sale of items from the Woodruff estate held Feb. 26, by Ahlers & Ogletree, based in Atlanta, Ga. The ring boasted a 4.61-carat marquise brilliant center cut center diamond with F-color and SI1-2 clarity, plus two 0.30-carat trapezoid shape side diamonds. It was the auctions top lot, bringing $118,750. The ca. 1920s Tiffany & Company custom Art Deco platinum and diamond bracelet comprised 20 ctw old European cut, modern cut and various cut diamonds with H-I color and VS-clarity. It also topped six figures, selling for $112,500. Woodruff was a world-renowned American businessman and philanthropist who served as president of the Coca-Cola Company from 1923 to 1955. Nell had been a Red Cross nurse. The auction featured over 400 lots and included a portrait of Mr. Woodruff by Norman Rockwell and a portrait of George Washington by Dwight D. Eisenhower, a longtime friend of the Woodruffs. Also offered were items pertaining to Woodruffs longtime friendship with legendary golfer Bobby Jones (including a birthday letter from Bobby Jones and Eisenhower to Woodruff, plus golfing books written by Jones and inscribed to Bob); items relating to cigars and pipes, two of Woodruffs passions; and many rarities, including personal Coca-Cola items. The sale grossed about $1.1 million and attracted over 1,700 registered online bidders, who participated through LiveAuctioneers.com, Bidsquare.com and Invaluable.com. There were also 437 phone bidders. All prices quoted include a 25-percent buyers premium. The oil-on-canvas portrait of George Washington after Gilbert Stuart done by former President Eisenhower (with whom Woodruff often played golf) was housed in a giltwood frame measuring 35.5-by-29.5 inches. It was signed lower right with a plaque reading, To Nell and Bob from their friend Ike. The portrait found a new owner for $50,000. The charcoal portrait on tinted paper by Norman Rockwell (N.Y., 1894-1978), titled Portrait of Robert Winship Woodruff, was artist signed and in a 26.5-by-21.5-inch frame. It depicted Woodruff as a young man and sold for $43,750. A portrait of Woodruff as an older gentleman, with cigar, by Thomas E. Stephens (British/N.Y., 1885-1966) fetched $12,500. The Woodruffs led a full, exciting life, and the items in the auction reflected that zest for living. They were pulled from the couples four homes: Windcrofte, their opulent primary residence on 16 acres in Atlanta; the TE Ranch in Wyoming, the 8,000-acre one-time home of the legendary Buffalo Bill Cody (1846-1917); a two-story River House complex on 52nd Street in Manhattan; and Ichauway, a vast, 29,000-acre working-hunting plantation in south Georgia. A set of 11 Lenox (American, 20th century) porcelain plates, custom-made for the Woodruffs and depicting various figural and landscape images at the Ichauway plantation, each plate marked and with different dedications on verso, fetched $53,125. Also, a complete set of 44 Christmas cards produced from 1941-84 for the Woodruffs by Athos Menaboni (1895-1990), depicting birds and flora from the TE Ranch and Ichauway, sold for $25,000. A first half 20th century Tiffany & Company 18-carat yellow gold traveling spoon with two bowls and a folding body, inscribed 1885-1935 From Nell and monogrammed EWW, in a leather case and with a makers mark, changed hands for $4,062. Woodruffs Coke collectibles included two advertising lighters, consisting of a Hadson Blue Bird musical lighter (with Woodruffs initials) and a Scripto Vu-Lighter with his name, which sold as a single lot for $3,438. A late 18th century seven-piece George III neoclassical Adams sterling silver oval epergne centerpiece, with the marks of William Pitts and Joseph Preedy (London, active 1791-99), inscribed to Mr. Woodruff, topped out at $12,500. Also, a Thomas C. Molesworth (Wyo., 1890-1977) Jack Rabbit sculpture from 1938, unmarked, made of painted wrought iron, 36.5 inches tall and accompanied by a typed poem by Mrs. Molesworth, found a new owner for $21,250. For additional information, call 404-869-2478.
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