Performance Art Comes To The Collectibles Trade
By Shawn Surmick - March 13, 2026
Warren Buffett once said that speculation is most dangerous when it looks easiest. Truer words have never been spoken when describing the collectibles trade. On Feb. 15, the most expensive trading card in history exchanged hands. The now infamous Logan Paul Pokemon Illustrator Card (graded by PSA) in PSA 10 condition, changed hands for close to $16.5 million. This sale eclipses the previous highest price ever paid for a trading card that took place back in August of 2025 when Mr. Wonderful himself (Shark Tank alumni Kevin OLeary) paid $12.9 million for a Michael Jordan/Kobe Bryant signed Dual Logoman sports card. Now you may be wondering why a Pokemon card produced in 1998 just sold for this record-breaking sum? This card is special because the Pokemon Illustrator Card was produced at a time when Pokemon was still new and fresh. Only about 40 of these cards were created and in order to get one, you had to win them in a Japanese art contest. Today, only this card is graded by PSA at the coveted 10 gem mint grade, making it one of the most sought-after trading cards in the history of the Pokemon trading card game. The card made headlines back in 2021 when controversial social media influencer Logan Paul paid a then record sum of almost $5.3 million for it. Fast forward to present year and Logan Paul decided to consign the card to Goldin Auctions after spending several years touting it on social media. The influencer routinely wore the card attached to a $75,000 diamond necklace around his neck to drum up additional hype for the card. Goldin Auctions did an excellent (and in my humble opinion), over the top job at promoting the card, and it was at auction for about 42 days before selling for the record-breaking price. The auction was streamed online, and Logan Paul, Ken Goldin (founder of Goldin Auctions), and the mystery buyer were all in attendance. The card was even featured as a subplot on season three of Netflixs reality-based television series The King of Collectibles. If you are wondering who the buyer is and why this person spent close to $16.5 million on a Pokemon card, those answers became very clear as soon as the auction ended. The buyer was none other than financial influencer AJ Scaramucci who founded Solari Capital. If the Scaramucci name sounds familiar to you, its probably because AJs father is Anthony Scaramucci, the former White House Communications Director and founder of Skybridge Capital. After winning the bid for the Pokemon card, AJ went on to state that he would like to acquire an original copy of the Declaration of Independence and an original T Rex dinosaur fossil. And AJ, if you are reading this, please know that the Declaration of Independence is going to be much easier to store than the dinosaur fossil, so I would advise you to start there first in your quest to become the ultimate King of Collectibles (pun intended). With the auction streaming online in real time, it didnt take long for me to start getting messages asking for my thoughts. While this is a legitimate sale in the trade, I do have my thoughts, and they are not all positive. My honest reaction after watching the sale was that the collectibles trade has now become a three-ring circus of sorts. From the fact that a well-known social media influencer originally owned and hyped the card, to the cards appearance in the reality show, to the way Goldin Auctions handled this sale, in all honesty, I am actually disappointed. I would love to say this sale is good for the industry or even Pokemon; however, it is not. The fact the buyer wanted to be known is a red flag. I have said this before and I will repeat it again, the only way the buyer of an item like this wants to be known is to add more hype to the item in question. This is the same reason I didnt celebrate the sale of the $12.9 million sports card. Graded trading cards are the new high-profile asset class of Wall Street, and unfortunately, we have people on Main Street that seem to think sales like this are good for them. Unless you happen to own another copy of this card or an equally high caliber item, this sale will not affect you at all. All it will do, at best, is bring more starry-eyed speculators into this market who will gleefully buy up modern-era mass-produced trading cards while thinking they are serious investors in this market. We have seen this play out over the years in other collectible markets. Case in point, study what happened to the rare coin market in the mid to late 1980s with the advent of third-party grading and record-breaking sales. When Wall Street got involved and prices went higher, things got messy. Collectors and investors got hurt. So am I saying that trading cards are now doomed? No, but I do think we need more caution in these markets than starry-eyed speculators. Unfortunately, the social media influencers of the world who are busy promoting mass-produced Pokemon and sports cards as the next big investment opportunity seem to disagree. And incidentally, thats the problem. And before anyone asks if I think the buyer overpaid for this card Ill happily answer. In todays day and age, no, he did not. The greater fool theory is in action here and works well for extremely scarce and highly hyped items like this. Unfortunately, as many will one day learn, the dynamics that govern the high end of the antiques and collectibles trade dont always work so well at the lower end. It is those individuals who should be cautious of this sale and not the people that have the kind of money AJ Scaramucci and his father have. And that is exactly why I write these articles. Shawn Surmick has been an avid collector since the age of 12. He currently resides in his hometown of Boyertown, Pa., and is a passionate collector of antiques and collectibles. His articles focus on various topics affecting the marketplace.

SHARE
PRINT