The 84th Rare Posters Auction from Poster Auctions International on Tuesday, July 20, features masterpieces and rarities from a century of poster design. The collection includes Art Nouveau, Art Deco, Modern, and Contemporary works suited to a variety of interests and styles. All 500 lots will be on view to the public up to Monday, July 19. The auction will be held live in PAIs gallery at 26 W. 17th St. in New York City, as well as online at www.posterauctions.com, beginning promptly at 11 a.m., Eastern time. Jack Rennert, president of Poster Auctions International Inc., said, This auction features some of our strongest collections by the masters of the poster: Broders, Cappiello, Cassandre, Loupot, Mucha, Schnackenberg, and Toulouse-Lautrec. These include beloved posters as well as extremely rare prints and original works. Leonetto Cappiello is widely considered to be the father of modern advertising for his innovative approach of using unusual imagery to create brand memorability. This sale features 26 of his rarest and most iconic works: the 1902 Mele (est. $5,000-$6,000), the 1905 Fleur des Neiges / Biscuits Pernot (est. $7,000-$9,000), the circa 1907 Cognac Gautier Frres (est. $7,000-$9,000), the 1921 Caf Martin (est. $14,000-$17,000), and an extremely rare two-sheet printing of the famous 1903 Chocolat Klaus (est. $17,000-$20,000). Two spectacular maquettes for an apritif and wine will also be on offer (est. $10,000-$12,000 and $12,000-$15,000). During the Belle poque, Alphonse Mucha capitalized on the beauty of lithography, and 19 of his most sumptuous works will be at auction, including the large-format 1896 The Seasons (est. $50,000-$60,000), the 1902 Cycles Perfecta (est. $25,000-$30,000), the 1896 Job (est. $20,000-$25,000), the large-format 1902 The Stars (est. $60,000-$70,000), and the 1899 set Plume et Primevre (est. $20,000-$25,000). In the Art Deco era, Roger Broders championed French travel posters, which often feature stylish vacationers in idyllic settings. Eight of his most magnificent designs will be up for bid, including the circa 1930 Monte-Carlo (est. $10,000-$12,000), the 1930 Antibes (est. $8,000-$10,000), and the 1929 Dunkerque (est. $17,000-$20,000). A. M. Cassandre was another master of the era, using striking geometrical forms and forceful perspectives to convey power and awe. Fourteen of his works will be available, including the 1927 Nord Express (est. $20,000-$25,000), the 1927 toile du Nord (est. $17,000-$20,000), the 1929 Flche dArgent / Aropostale (est. $17,000-$20,000), and the 1931 LAtlantique (est. $35,000-$40,000). From Charles Loupot, two spectacular works will go to auction: the exceptionally rare 1938 St. Raphal (est. $40,000-$50,000) and a 1929 hand-signed maquette for Valentine (est. $12,000-$15,000). For fans of Weimar Era design, five works from Walter Schnackenberg will be available, including his two famous designs for performances of Peter Pathe / Maria Hagen (est. $12,000-$15,000 and $25,000-$30,000), plus two original drawings for costumes and stage design (each est. $10,000-$12,000). The auction will also include thematic sections, starting with 36 designs for bicycles, which date from 1894 to 1959. Highlights include Ferdinand Lunels celestial circa 1894 Rouxel & Dubois, Jean-Louis Forains charming 1894 Deuxime Salon du Cycle, and Arthur Spooners powerful Humber / Ease & Speed (all est. $4,000-$5,000). Next, 38 aviation posters will be offered. This collection ranges from early air meets to modern commercial flight, with notable designs such as Charles Lonce Brosss 1910 Meeting dAviation / Nice (est. $12,000-$15,000), Ludwig Hohlweins 1912 Flugmaschinen-Werke (est. $6,000-$8,000), Boris Artzybasheffs rare circa 1947 Pan Am / Bermuda (est. $6,000-$7,000), and David Kleins circa 1958 TWA / Hollywood (est. $3,000-$4,000). For those who prefer automotive transport, 20 designs will be available. Notable works include Julius Klingers 1909 Ausstellung Moderner Verkehrsmittel (est. $3,500-$4,000), Ren Vincents circa 1925 La Voisin (est. $2,500-$3,000), Leonetto Cappiellos 1925 Peugeot (est. $3,000-$4,000), and Giacinto Mondainis 1930 Salone dellAutomobile (est. $7,000-$9,000). The War and Propaganda section will include a century of powerful designs, beginning with an anonymous 1861 design, Spirit of the North, created at the onset of the American Civil War (est. $2,000-$2,500). Several American World War I posters will be offered, including Louis Fanchers 1917 U.S. Official War Pictures (est. $3,000-$4,000). From World War II, a very rare American design will go to auction: the anonymous 1942 Buy War Bonds / Dear God Keep Them Safe! (est. $7,000-$9,000). In the Circus and Wild West section, three works will be of particular interest to collectors: a rare circa 1898 billboard by Pal, Lord John Sanger / Troupeau dlphants (est. $7,000-$9,000), and two original maquettes for Buffalo Bill from 1912, Buffalo Bills / Pawnee Bills / Cowgirl and Buffalo Bills / Pawnee Bills / Indian Maiden (each est. $4,000-$5,000). Both centering on a singular woman, these are powerful and special works for the Wild West collector. For collectors of rock posters, 16 mint specimens for Bill Graham and Family Dog shows will be available, including Mouse & Kelleys 1966 Grateful Dead (est. $2,000-$2,500), Randy Tutens 1970 Jefferson Airplane / Quicksilver Messenger Service / Santana (Winterland) (est. $4,000-$5,000), and Tom Wilkes 1967 Monterey Pop Festival (est. $3,500-$4,000). For more information, call 212-787-4000 or email info@posterauctions.com.