Poster Sale Soars To $313,000
Mid-Century Travel Marketing Posters Proved Popular With Decorators And Collectors
September 23, 2022
Potter & Potter Auctions poster sale held on Aug. 20 was a wall-to-wall success. When the hammer fell silent for the last time, 47 lots made $750-$1,499; 22 lots scored $1,500-$3,999; and seven lots broke the $4,000 mark. All prices noted include the companys 20-percent buyers premium. Bidders could not get enough of a series of Air India 1980s-era promotional posters offered through this sale. Air Indias The yawning gap between our Maharajah Class and any other First Class was estimated at $200-$300 and soared to $4,800. This example was illustrated with the companys mascot napping on a comfortable recliner. Air Indias Executive Class was estimated at $250-$350 and made $4,560. This poster featured three airline mascots relaxing in a spacious and well-appointed cabin. Other pre-war to mid-century posters marketing destinations in and around India also proved popular with bidders. G. Taits Kedarnath / See India was estimated at $1,500-$2,500 and brought $4,080. This tourism poster was published in the 1930s in Bombay and pictured the Kedarnath Temple, in the Himalayas, near one of the tributaries of the sacred Ganges River. Visit Kashmir was estimated at $800-$1,200 and made $3,360. This lithograph from 1949 was issued by the government of Jammu & Kashmir. It depicted a woman relaxing on the roof of a houseboat on Dal Lake, Srinagar, with the Himalayas rising in the distance. Stunning antique posters featuring legacy brands and destinations scored several highlight slots in this sale. Manuel Orazis (1860-1934) LHippodrome was estimated at $3,000-$5,000 and sold for $7,200. This lithograph was printed in 1905 in Paris by Societe dImpressions dArt Industriel. It featured an equestrienne in an Art Nouveau jade and gilt dress and headpiece charging at the viewer on a black horse, with others on the track following behind. Leonetto Cappiellos Cognac Monnet was estimated at $2,500-$3,500 and delivered $4,080. This example was printed in Paris by Devambez in 1927 and was illustrated with a flapper woman in red and purple kissing her snifter of cognac, which contained a sun emanating rays of sunshine as soft as her dress. An art deco poster for Mossant hats by the artist Olsky was estimated at $1,200-$2,000 and sold for $2,880. It was printed in 1928 in Paris by Versasson and was illustrated with a white fedora held up by a darkly-rendered gentleman and bold red lettering. Posters spotlighting aspirational travel within the USA were also hot tickets in this auction. Joseph Fehers (1908-87) Hawaii / United Air Lines traded hands at $2,640. This mid-century masterpiece featured a hula dancer standing larger than life on one of the Hawaiian islands, surrounded by fish and plants, men and women on surfboards and outriggers, and a United Boeing Stratocruiser flying overhead. Alexander S. Macleods (1888-1956) A Map of Honolulu and the Sandwich Islands which are now called the Hawaiian Islands, was estimated at $1,200-$1,800 and realized $3,360. It was published in 1927 in New York by Henry M. Snyder. This poster featured a map of Honolulu, with an inset of the islands and additional vignettes in the border, depicting in pictorial fashion the history, landmarks, and customs of these colorful isles. This auction rounded out with with entertainment-themed posters as well as those that promoted important 20th-century political and social initiatives. Bertas Mame / Winter Garden was estimated at $150-$250 and realized $3,120. It was published in 1966 in New York by the Triton Gallery. This example was the original poster for the debut run of the timeless Broadway musical which starred Angela Lansbury and Beatrice Arthur. Simply put, the success of this auction was driven by the quality and diversity of the posters. If browsing the catalog felt like wandering through a poster shop, it was for good reason, according to Joe Slabaugh, director of cataloging at Potter & Potter Auctions. Potter & Potter is based in Chicago, Ill. For more information, call 773-472-1442.
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