Red Indian Motor Oil Sign Soars To $64,900 And A Campbells Tomato Soup Sign Simmers To $24,780 Two-Day Auction Grosses $1,132,368
October 18, 2024
A rare Canadian Red Indian Motor Oil single-sided tin sign from the 1920s soared to $64,900 and an American Campbells Tomato Soup convex porcelain single-sided sign, also from the 1920s, finished at $24,780 in two online-only auctions hosted by Miller & Miller Auctions Ltd. The two auctions combined for a robust $1,132,368. All prices quoted are in Canadian dollars and include an 18-percent buyers premium. The current exchange is one Canadian dollar to 0.74 U.S., so $1,000 Canadian dollars equals $736.05 U.S. currency. The Red Indian Motor Oil single-sided tin sign was the top lot in a first day Petroliana & Advertising Auction held on Sept. 7. The sign featured the earlier and more detailed Indian Head logo and the slogan Best Motor Insurance seen only in very early Red Indian advertising. The sign, 23.25-by-17.25 inches, easily beat its $12,000 high estimate. The die-cut Campbells Tomato Soup single-sided convex porcelain sign, embossed, was the top achiever on the day two Soda & General Store Advertising auction held on Sept. 8. The iconic American sign, marked Campbell Soup Company (Camden. N.J.), was 22.5-by-12.75 inches and boasted quality color and gloss. It sailed past its high estimate of $9,000. The Petroliana & Advertising Auction featured 309 lots of petroliana (gas station collectibles) and advertising and ended the day grossing $683,308. The Soda & General Store Advertising Auction contained 404 lots of advertising signs, soda advertising, tobacciana and general store items and grossed $449,080. Miller & Miller is based in Ontario, Canada. Fifty years of selective collecting paid off in spades from Ken McGee, said Ethan Miller of Miller & Miller Auctions Ltd., in reference to the petroliana and advertising collection of Ken and Sylvia McGee of Goderich, Ontario. Kens decades-old purchases of pump plates and signs on the fields at Hershey brought him exponential returns. Miller said that in both sessions, condition and rarity dictated price. Rare items in top condition soared to oblivion, he said. This sale is proof that the collector market for choice advertising and petroliana is alive and well, but the mad money that was being spent on lower grade content during the pandemic is history. Both auctions totaled 913 online bidders who placed a combined total of 18,499 bids. Internet bidding was facilitated by LiveAuctioneers.com and the Miller & Miller Auctions website. Of the 713 total lots up for bid, nearly all were sold, and more than half the top lots on both days exceeded estimates. On day one, a sleek, silver 1964 Airstream Overlander Land Yacht 26-foot trailer that included the original serial-matched owners manual and guarantee certificate indicating delivery to its first owner in Michigan found a new home for $29,500. The torpedo-shaped Airstream, an iconic American trailer thats been turning heads since 1936, was built in Ohio. Two Canadian White Rose Gasoline signs combined to bring $56,640. A 1940s double-sided porcelain sign, 24 inches in diameter, with bracket, in untouched and original condition, sold for $29,500, while a 1940s three-piece single-sided porcelain center sign and banners climbed to $27,140. White Rose Gasoline signs are some of Canadas most recognizable petroliana signs. Dealer signs for three iconic American auto makers all performed well. They were as follows: a 1940s seven-foot Dodge DeSoto & Trucks single-sided porcelain bullnose sign, graded at 9.0, with excellent color and gloss, selling for $21,830; a 1940s Oldsmobile GM Hydramatic Drive neon dealer sign fitted to a rear-mounted wood and sheet metal frame that stands the sign about four inches off a wall, $17,700; and a Canadian 1930s Ford V8 (Genuine Parts) die-cut double-sided porcelain sign, in very good condition with excellent color and gloss, $16,520. On to day two, where the runner-up to the Campbells Tomato Soup sign was a Canadian 1890s aqua Standing Beaver midget pint fruit jar, thought to be the only pint known, possibly the first Beaver jar ever made, and reportedly made at one of the Nova Scotia glass factories. The jar featured a left-facing beaver standing on its hind quarters. It sold for $15,340. A hard-to-find Canadian 1930s Five Roses Flour (The Worlds Best) porcelain sign, 42-by-26 inches, one of the great Canadian general store signs, boasting outstanding graphics and produced by the Lake of the Woods Milling Co. in Keewatin, Canada, achieved $12,980. The central field with the image was excellent and, despite a few flaws, the sign presented well. A 1930s Canadian Orange Crush (Come Again, Thank You) single-side porcelain palm push, the orange porcelain textured like the surface of an orange peel, a unique manufacturing process, a superb example in excellent condition, rose to $9,440. Also, a 1920s Oliver Diabolo No. 10 Cream Separator cast-iron and nickel plate salesmans sample, marked Canadian Oliver Chilled Plow Works Ltd. Winnipeg, Regina, Saskatoon, Calgary, Edmonton, original paint, hit $8,850. A Canadian circa 1910 M. L. Dolan five-cent cigar vending machine trade stimulator, made of cast-iron in Richmond, Quebec, one where the machine releases one cigar every turn and two cigars once every five turns, with all original beveled panels in place, fetched $8,850, while a 1954 American Coca-Cola (Pick Up 12) single-sided tin pilaster sign, a two-piece ensemble with a convex button sign at the top, 54 inches by 16 inches, with reproduction bracket, reached $7,670. For more information, email info@millerandmillerauctions.com or visit www.millerandmillerauctions.com.
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