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Six Records Set At Vintage Poster Auction

“La Maison Moderne” Brings New High Of $37,500

April 16, 2021

Swann Galleries winter offering of vintage posters saw the highest recent sell-through rate of the houses large biannual sale in the category. This is particularly gratifying under the circumstances in which auctions are being carried out during the COVID-19 era. The sale covered a variety of different collecting areas, Art Nouveau, ski, travel, food and beverage, and we set records on a number of different posters across the genres offered. Most impressive was that we sold 92 percent of the ski posters offered, which is far and away a company record, noted Nicholas D. Lowry, specialist for the sale and president of Swann. An artist record was set for H.A. Volodimer with Grand Prix dEndurance de 24 Heures / Coupe Rudge Whotworth, 1923, at $15,000, and Roger de Valerios Air France / Dans Tous Les Ciels, 1935, brought the highest price paid for the work at auction with $5,000. Additional poster records included Henry le Monniers Source Verdier, 1931, at $4,000, and a 1930s advertisement for travel to Zion National Park in Utah via the Union Pacific Railroad, at $3,000. Art Nouveau led the sale with Manuel Orazis 1900 design for La Maison Moderne, the preeminent art and home dcore store of the day dedicated to Art Nouveau, selling for $37,500. Master of the movement Alphonse Mucha was present with Tragique Histoire dHamlet / Sarah Bernhardt, 1899 ($17,500), and Zodiac / P. Ploton & D. Chave, 1898 ($10,625). Also of note was LEstampe Moderne, a complete set of 100 plates in 24 fasicles, 189799. They realized $17,500. The successful ski and winter poster selection included two poster records for Peter Ewarts Canadian Rockies via Canadian Pacific, ca. 1950, at $4,250, and Sascha Maurers Ski at Lake Placid, 1938, at $4,750. Also of note was Augustus Mosers 1936 advertisement for skiing in Sun Valley, Idaho, via the Union Pacific railway ($8,125), as well as Emil Cardinauxs Zermatt / Matterhorn Schweiz, 1908 ($13,750), and Palace Hotel / St. Moritz, 1920, selling for $9,375. For additional information, including the auction houses sale schedule, visit www.swanngalleries.com.
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