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Soda And General Store Sale Set

By Karl Pass - June 26, 2026

Conestoga Auction Company (a division of Hess Auction Group) is thrilled to announce a soda and general store advertising auction to be held on Friday, July 10, featuring a single owner collection from Pennsylvania. Included are many signs with an emphasis on soda and bread. Brands include Sunbeam, Coca-Cola, Pepsi, Dr. Pepper, Hershey and Bireley. The condition was important to the collector, and this will be a rare opportunity to purchase examples in excellent condition. Among the highlights is a single sided tin Als Night Hawk Sunbeam Bread sign, dated 1971, with Als Night Hawk in the privilege panel across the top. The establishment operated for many years in Salisbury, N.C. Marked A-M Inc Lynchburg, VA 3-71 in lower right corner, the condition is very good with light edge wear and soiling to the border. The estimate is $1,000 to $1,500. Another Sunbeam sign reads Its Batter Whipped from 1966 and marked Stout Sign Co. with 1-66 date in lower right. The embossed sign is new old stock (NOS) with some spotting and streaking to the white field in loaf of bread, estimated at $700 to $900. In soda category, a single sided tin Drink Coca-Cola Enjoy That New Feeling vertical fishtail sign marked Robertson, Made in USA. will be estimated at $500 to $800. A single sided tin Drink Coca-Cola 1940s sign marked AAW 4-2 with some minor scratches and edge wear is estimated at $300 to $500. A 1941 Coca-Cola double-sided tin flange sign with Art Deco appearance, retaining excellent color and gloss, marked Robertson Dualife Springfield Ohio 10-41, will be estimated at $800 to $1200. The auction will be held live on July 10, beginning at 9 a.m. at the Conestoga Auction Gallery at 768 Graystone Road., Manheim, Pa. Online bidding is available through HiBid or Live Auctioneers. A preview will be held on Thursday, July 9, from 1 to 5 p.m. For further information, visit www.hessauctiongroup.com.
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