Over three days and more than 500 lots of deep rock-and-roll history, Heritage broke significant records and realized $2.1 million in itsApril 11, 12, and 13 Music Memorabilia & Concert Posters SignatureAuction. The two days dedicated to rare and iconic posters snagged a full $1.8 million of that total, which, for the poster category broke all auction house records. One of the most historically loaded lots in the category also broke all records for a Rolling Stones poster and can be summed up with one bracing word: Altamont.The elusive poster, created when the band played that fateful festival at Altamont Speedway in California, brought $93,750. It came from the collection of music memorabilia collector David Swartz, whose trove has been sold over the last two years. Altamont took place on Dec. 6, 1969, and some billed it as a Woodstock West. A documentary was made the following year about the free event titled Gimme Shelter. To sum it up, it was a disaster. The concert was marred by violence; people died and many were injured. It was reported by Rolling Stone magazine as a day when everything went perfectly wrong. A new auction record was realized for an Elvis Presley poster. Anoriginal cardboard window card advertising a 1955 Indianapolis concert, headlined by Hank Snow, was the first one produced after the young Elvis signed with the company RCA. It brought $187,500. Ill be honest, I was so excited I lost sleep both nights when our Altamont and then Elvis Indy went for multiples of what we had projected,stated Pete Howard, Heritages director of Concert Posters. These two dark horses, neither of which wed ever auctioned before, came zooming from the rear of the pack and blew the doors off the place with spectacular finishes. The other in the money poster in the event was a delightful slice of Beatles history with spectacular provenance. A Beatles 1966 Shea Stadium concert postercame from the office of the man whose name is printed at the top of it, the famed concert promoter Sid Bernstein, via his right-hand man, Fred Lyman, who treasured the poster for decades. It sold for $137,500. Coming in at a notable fourth place in the poster category was the Grateful Dead 1966 Skeleton & Roses Avalon Ballroom concert poster, also known as FD-26 and created by Stanley Mouse and Alton Kelley, which sold for $81,250. Heritage is extremely pleased and humbled to have just concluded the richest concert poster auction in history, at $1.8 million spread over two days, continued Howard. It points to the continuing growth of this hobby and the appreciation for, and long-run success of, the finest artwork and the biggest legacy musicians in rock history. In this case, the Beatles, the Stones, Elvis, and the Dead. Posters werent the only game in this three-day event. To kick things off, Heritage auctioned a selection of rock memorabilia. Back on the Elvis front, a gold, lapis and diamond ring the King owned and wore on his right forefinger sold for $21,250. Its always a source of pride when the whole hobby is buzzing about your results the day after an auction, as it was this weekend, summed up Howard. Heritage continues its trajectory as a leader in the music memorabilia and concert poster categories, and well see you again next round! Complete results can be found atwww.HA.com/7363.