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Treasures From The Golden Road

May 29, 2026

Juliens, a celebrity memorabilia auction house, announced the results of its highly anticipated sale, Treasures From the Golden Road, featuring property from Big Steve, Ram Rod and Trixie Garcia. The April 22 sale featured an offering of more than 300 pieces from the inner circle of the Grateful Dead and Jerry Garcia. This once-in-a-lifetime collection of Deadhead gems and road-worn treasures hit the auction block to an enthusiastic audience at The Box SF in San Francisco, Calif., as well as online at www.juliensauctions.com. Topping the sale was an Alvarez-Yairi DY74CJG acoustic guitar (serial number 0001), custom-made for Jerry Garcia in 1988. Garcia frequently played instruments crafted by renowned Japanese luthier Kazuo Yairi, and this guitar predates the Garcia signature model known as the GY-1, also designed by Yairi. The guitar achievied $256,000. Another standout lot was a band-signed Grateful Dead 1993 New Years Eve concert poster, which sold for $35,200, more than 44 times its estimate. Jerry Garcias 1975 Mesa/Boogie amplifier realized $38,400. Beyond instruments, the sale highlighted Garcias artistic legacy. An original airbrush painting achieved $16,000, his personal sketchbook sold for $17,600, and a handwritten set list brought $22,400. The auction proved to be a monumental success, energizing fans and collectors. Golden Road reaffirms what Juliens has championed for years: music is culture, and culture is collectible, said Martin Nolan, co-founder and executive director of Juliens Auctions. Were witnessing a new generation of serious collectors who understand that a guitar, a stage costume, or a road-worn piece of equipment is more than an object; its an artifact of human expression at its highest level. The Grateful Dead represent one of the greatest chapters in American music history, and todays sale honored that in every way. These items represent 50 years of memories and experiences with the Grateful Dead, from the early days to the final shows. Each piece tells a story of the music, the journey, and the community that made it all possible, said Steve Parish. Being part of that community for all these years has meant everything to me, and Im proud to continue representing what the Grateful Dead stood for. Now is the time to share these with the fans and collectors who understand what they mean. Im genuinely excited to give people the opportunity to own the things that have meant so much to me over the decades. The Grateful Dead changed the world, and Im honored to pass these artifacts on to people who will cherish them the way I have, commented Parish. No band is as synonymous with the reexamination of American values and the creation of an alternative vision of community as the Grateful Dead. Formed in the acid rock heat leading up to the Summer of Love, the band let their many musical and philosophical influences blend together, attracting a sprawling community of like-minded practitioners and fans with their face stealing and transformative live concerts. Spanning 30 years, 13 studio albums, and over 2,300 live performances, the Dead and their devoted fans built something entirely unique. A dressing room plaque from Winterland Ballroom gifted to Steve Parish by Bill Graham after the closing of the venue in 1978 realized $19,200. The irregularly shaped wooden plaque reads The Grateful Dead with an image of Jerry Garcia in place of the A. Concert promoter Bill Graham began to popularize the 5,400-seat venue as a stop for popular rock acts in 1966, with a Jefferson Airplane / Paul Butterfield Blues Band double bill. The Dead first played Winterland in 1967 and would go on to give 59 documented concerts there, including the five-night run in 1974 that would become The Grateful Dead Movie. It became their preferred venue for hometown gigs in San Francisco. Most notably, the band closed the venue on New Years Eve with a gargantuan set that began after appearances by The New Riders of the Purple Sage and the Blues Brothers. The Dead began with Sugar Magnolia at midnight and concluded with a lavish breakfast for the audience at dawn (as advertised on the flyer for the event). For more information, visit www.juliensauctions.com.
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