USA 250th Anniversary War And Government Poster Auction
July 03, 2026
Heritages sale titled USA 250th Anniversary War and Government Posters Showcase Auction held June 6 realized $198,578. The results underscore sustained collector demand for rare World War I and World War II propaganda posters, wartime Americana and historically significant government-issued graphics. The curated sale brought together some of the most recognizable visual symbols of American and Allied wartime messaging, led by a scarce World War II conservation poster featuring caricatures of Axis leaders and a powerful war bonds poster depicting one of the famed Tuskegee Airmen. Showcase auctions are designed to offer collectors access to works at more approachable price points than the companys marquee Signature auctions. The auctions top lot was a World War II Propaganda poster Keep em Frying! that was produced ca. 1942 by the Work Projects Administration for the Los Angeles County Defense Committee on Consumers Interest. Realizing $26,250, the poster is a new record for Heritage Auctions as the most expensive 20th-century propaganda poster ever sold. Keep em Frying! exemplifies the creativity and urgency of Americas home-front conservation campaigns during World War II. Using satirical depictions of Axis leaders, the design encouraged civilians to conserve cooking oil and other resources vital to the war effort, reflecting the broad mobilization that defined the American wartime experience. Following was a 1943 U.S. Government Printing Office war bonds poster Keep Us Flying! by artist Betsy Graves Reyneau, which realized $8,437.50. The striking image features Lieutenant Robert W. Deiz, one of the Tuskegee Airmen, poised for flight beneath the rallying call urging Americans to purchase war bonds. Additional highlights included a 1917 World War I War Savings Stamps poster, Boys and Girls! You Can Help Your Uncle Sam, illustrated by James Montgomery Flagg, selling for $4,500. The poster encouraged children to participate in the national war effort through the purchase of War Savings Stamps that could ultimately be exchanged for War Savings Certificate Stamps. Featuring Flaggs beloved Uncle Sam imagery, the work reflects the governments efforts to engage citizens of all ages in supporting American troops and financing victory abroad. Also reaching $4,500 was the celebrated British World War II propaganda poster Let Us Go Forward Together issued in 1940 shortly after Winston Churchill became prime minister. Produced by the Ministry of Information during one of Britains most challenging wartime periods, the poster became one of the defining visual statements of Allied resolve. Another notable result came from a second James Montgomery Flagg work, the 1918 World War I poster I am Telling You, which realized $4,500. Featuring Flaggs iconic depiction of Uncle Sam, modeled after the artist himself, the poster urged Americans to enlist in the Army of War Savers by purchasing War Savings Stamps. Issued in conjunction with National War Savings Day on June 28, 1918, the work remains one of the most recognizable examples of American patriotic advertising and wartime persuasion. Complete results can be found at www.HA.com/42195.

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